Customer strategy — how will you utilise predictive analytics?

The key challenge for companies starting on a predictive analytics path is to set out a strategy for what they want to achieve and how to do it, says Karen Thomas-Bland, founder at Seven, a business transformation consultancy based in London.

Read this business transformation article.

Based in London and with over 24 years’ global experience, Karen Thomas-Bland is often cited as one of the top business transformation consultants and coaches in the world. She is a trusted advisor to boards, executive teams and investors, creating sustainable, long-term value for FTSE/Fortune businesses and PE funds. She writes for many publications including The Times, FT, Association of MBAs and Management Today.